Before analysis begins, an affective-motivational architecture is already shaping what registers as evidence. We study that architecture, and we diagnose the recurring patterns through which organisations actually make decisions.
Explore the Products Read the ResearchA bounded-interpretation account of strategic judgment. Affective-motivational orientations structure attention before analysis begins and converge through coherence rather than through computation. Thirteen propositions, peer-reviewed, grounded in cognitive science.
A family of diagnostic tools spanning individual strategists, executive teams, investment committees, boards, and whole organisations. Each tool shares a common measurement backbone and a common theoretical foundation.
Diagnosis is the starting point, not the destination. Each engagement produces specific, framework-grounded interventions that organisations can act on — not generic culture recommendations but targeted structural changes to how decisions are actually made.
Each product addresses a distinct unit of analysis — individual, team, investment committee, board, or whole organisation — while sharing a common theoretical backbone that lets findings at one level inform interventions at another.
Reads the cognitive and process residues your decision artefacts already contain. Diagnoses whether the burden of your decisions matches their stakes, identifies the dominant archetype, and surfaces the specific interventions that would change it.
Maps the collective orientation architecture of a corporate board. Identifies the perceptual bandwidth the board provides, the collective exclusion zone, and whether composition matches the strategic context.
A team-level diagnostic that reveals how an executive group's collective orientation profile shapes what it can see, how it deliberates, and where its blind spots fall. The basis for targeted team redesign.
Applies the orientation architecture to investment decision-making. Deployable at diligence, in the hundred-day plan, or as a recurring portfolio benchmark. Designed for PE, VC, corp dev, and portfolio oversight.
A structured development programme that produces a personalised strategic judgment profile for each participant, revealing their characteristic orientation, attentional pattern, and closure tendency. The entry point to the full framework.
The trade-length treatment of the framework for senior leaders, directors, and advisors. Seventeen chapters on how strategic commitment actually forms, why confident decisions so often fail, and what to do about it.
The product family is built on a substantive research programme. Four papers have been submitted or are under review at top behavioral strategy journals; the programme as a whole covers six interconnected papers on the Orientation-Attention-Interpretation system and its consequences for strategic judgment.
A recursive affect-cognition architecture linking orientations, valence, attentional selection, and the formation of valenced mental models. Thirteen propositions specify how strategic interpretation is bounded not only by computation but by interpretation itself.
The framework reframes bounded rationality's "satisficing" as "cohering": interpretations stabilise when they achieve affective coherence sufficient to act, not when they achieve informational sufficiency.
"Strategic interpretation does not begin with data. It begins with feeling."